Malcolm Gladwell

Why Things Catch On

Contagious Cover ArtFrom Livestrong wristbands and catchy music videos to Google’s new mini-story commercial campaign, companies increasingly rely upon people’s desire to share interesting information with each other.   Jonah Berger’s Contagious: Why Things Catch On isn’t just a marketing manual, it’s an approachable analysis of what exactly gives a product the potential to go viral. He suggests that what wildly popular videos and advertising su...

Syndicate content